歐洲電視臺招募無傢可歸者播報天氣 以喚起關註

據《赫芬頓郵報》1月31日報導，歐洲的一些電視臺開始招募無傢可歸者作為天氣預報員，從而提高人們對該群體的關註。他們不但要在節目中播報天氣，同時還可以談自己的生活，告訴觀?還有相當數量的這樣一群人在遭受嚴冬的酷寒。然後他們將介紹向支持無傢可歸者的“希望之日”慈善組織捐款的方式。
　　據報導，這個欄目創意來自德國的薩奇廣告公司(Saatchi & Saatchi)，他們已成功與羅馬尼亞電視臺合作，節目播出後反響良好。接下來德國、俄羅斯、波蘭、瑞士和塞爾維亞的電視臺也將與他們展開合作。
　　報導稱，這些媒體公司已經為一名合作的無傢可歸者提供瞭食品、衣物和住所。薩奇廣告的一名創意總監表示，希望該項目能引起滾雪球效應，在更廣的範圍內引起積極的社會影響。

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