加拿大學者：路邊負面廣告或成車禍元兇

原標題：加拿大學者：路邊負面廣告或成車禍元兇
　　中新社多倫多2月14日電 加拿大阿爾伯塔大學一項最新研究發現，駕駛者在駕駛期間看到“癌癥”、“戰爭”、“虐待”等意思負面的廣告標語，大部分會減慢車速甚至失控，因而容易釀成交通意外。
　　阿爾伯塔大學心理系博士研究生米歇爾的這一研究成果刊載於《意外分析及預防》期刊上。研究以校內30名學生為樣本，期間安排他們進入窄小的黑房，接受駕駛模擬器的測試，該程式類似普通的電腦遊戲。研究員會在模擬路景中安置廣告牌，分別寫上意思正面、負面及中性的廣告標語，以測試駕駛者的反應。
　　研究結果發現，大部分駕駛者看到“癌癥”、“戰爭”及“虐待”等意思負面的標語時，便會減慢車速，並且轉換行車?，部分甚至失事撞向樹木、其他車輛及路人。但假如廣告牌展示意思正面的標語，例如寫上“愛”、“快樂”及“興奮”等，駕駛者非但不會減速，更會持續加快車速，但仍能保持安全穩定。
　　此間星島日報引述米歇爾的話說，路邊的廣告牌已經足夠分散駕駛者註意力，一旦加上意思負面的標語，便可能對駕駛行為造成不良影響，因此建議當局仿效澳大利亞的做法，立例規管廣告牌內容。
　　雖然坊間做過不少駕駛者分心的研究，但米歇爾強調此次為首宗針對“情緒分心”因素的研究。

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